1. Learn how to read your prospect or customer's mind.
2. Danger! Great customer relationships are putting your business at risk.
3. What are the 4 battery packs for sustained performance?
4. You are losing thousands of dollars by not using this sales process.
5. What should your best day look like?
6. What are the 14 key signs that you should leave your job?
7. Spot the 15 competencies that top performers exhibit. How do you measure up against those?
8. Find the balance between the warrior and monk in order to increase performance.

Times are tough, and today's consumers are more educated and demanding than ever before. To reach them requires a sophisticated approach. Many times, in order to get your message heard above the noise of the prospective customer's daily life, you need an approach that combines the "fundamentals" with counter-intuitive strategies says Todd Zaugg, the author of Warrior Sales Monk: Heart of a Warrior, Soul of a Monk, Mind of a Professional.

Drawing upon experiences of the most highly paid sales professionals from a population of more than 11,000, he concludes that top performers have mastered a warrior monk balance (consisting of easily assessed multiple traits). And those traits can be acquired from self-awareness and being a student of human behaviors. Zaugg asserts that the warrior monk balance has helped sales people consistently achieve higher performance compared to their peers. Companies can grow dramatically, he says, by hiring and developing their sales forces based upon warrior sales monk principles.

Zaugg's book is not a sales novel (his research shows that most sales people don't have the time or patience). It is a reference guide, a collection of the fundamentals as well as counterintuitive strategies, that are delivered as short insights and action steps, constructed in segments called "Illuminations". It is intended to be a breath of fresh air in helping professionals gain insights into the philosophies, behaviors and tactics that are proven, practical, and powerful.

ABOUT THE AUTHOR

Todd Zaugg is the CEO and founder of Matrix Achievement Group, LLC. Matrix is a global sales force performance improvement firm whose mission is to help companies develop and sustain competitive advantage through consulting, training, coaching and technology solutions. The Matrix network has trained more than 11,000 sales people and over 973 sales managers in Fortune 500, Fortune 1000, and start-up companies.  The Matrix client portfolio reads like a "Who's Who" of the most revered sales forces in the world. Todd is recognized in the industry as a sales leader, a sales-process engineer and a highly sought-after keynote speaker and facilitator.